Dislike Adobe’s Creative Cloud subscriptions? Tough beans

By June 10, 2013Uncategorized

Adobe will adjust its subscription plans to appeal better to photo hobbyists, but it won’t restore what many critics want — an option to buy perpetual licenses to new versions of its software.

 

David Wadhwani, general manager of Adobe’s digital media business, touts the Creative Cloud at the company’s Max conference in May 2013.

(Credit: screenshot by Stephen Shankland/CNET)

Anyone disappointed with Adobe Systems’ switch to sell most of its software exclusively through subscriptions will have to remain disappointed.

The San Jose, Calif.-based company will make some changes to its $50-per-month Creative Cloud subscription to accommodate photography hobbyists and those who need access to files after they stop paying monthly fees, David Wadhwani, general manager of Adobe’s digital media business, said in an interview Tuesday. But it won’t turn back the clock to sell perpetual licenses to its software alongside the subscriptions, he said.

“We understand this is a big change, but we are so focused on the vision we shared for Creative Cloud, and we plan to focus all our new innovation on the Creative Cloud,” Wadhwani said.

The subscription, which grants access to Adobe’s full suite of software as well as some online services, costs $600 per year with a full-year commitment. Customers who want it for a shorter period can pay $75 for a single month, and Adobe also sells subscriptions to individual titles such as Photoshop or After Effects for $20 per month. Gone are the days when it sells a perpetual license that lets a customer use a version of the software for as many years as desired.

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